One partner will power the car. The market will decide which one.

BitcoinRacing is offering one partner the opportunity to become the official title sponsor for our 2026 MINI Challenge campaign.

The winning bidder will power the team throughout the season as:

BitcoinRacing powered by “Your Brand”

The 2026 MINI Challenge season begins 18 April 2026 and features 20 races across 7 race weekends at some of the UK’s most prestigious circuits.

A Unique Sponsorship Opportunity

Rather than negotiating sponsorship behind closed doors, BitcoinRacing has chosen to openly auction the title sponsorship position.

This allows the market to determine the value of the partnership, aligning with the principles of transparency and open price discovery that resonate strongly with the Bitcoin community.

The auction itself forms part of the story and is expected to generate additional attention and media coverage around the team and its partner.

Open to Creative Partnerships

The title sponsorship position is open to companies, organisations, communities or individuals with creative ideas for how they would like to power the BitcoinRacing campaign.

The winning bidder may integrate their brand, project or message into the team identity for the 2026 season.

All branding concepts remain subject to approval to ensure compliance with championship regulations and broadcast guidelines.

National Television & Digital Exposure

The MINI Challenge is broadcast on ITV4, delivering significant national exposure.

16.8 million annual ITV4 viewers
Live race coverage and highlights
Additional exposure through championship media channels

Following each race weekend, races are also published on:

ITV Sport YouTube – 507,000 subscribers
MINI Challenge YouTube – 3,160 subscribers

This extends the reach of the championship to an international audience online, ensuring sponsor branding continues to generate visibility long after the live broadcast.

This combination of television broadcast and digital distribution provides both immediate and long-term brand exposure.

Estimated Media Value Benchmark

The Porsche Carrera Cup GB, which runs as a support series on the same race weekends and television broadcasts as the MINI Challenge, has previously quantified the value of sponsorship exposure within the championship environment.

According to Porsche Great Britain, sponsorship within the series has been estimated to deliver:

£250,000 in PR coverage
£200,000 in television exposure

Because the MINI Challenge operates within the same event platform and broadcast ecosystem, this provides a useful benchmark for the potential media value associated with racing within the BTCC support package.

While actual sponsor returns depend on brand activation and marketing strategy, this demonstrates the significant exposure available within the championship environment.

The title sponsorship auction therefore represents a rare opportunity to secure exposure typically associated with six-figure marketing value through an open market process.

Audience & Consumer Insight

Motorsport audiences represent a highly engaged and commercially valuable demographic.

Consumer insight research conducted by Nielsen, based on interviews with fans attending and watching the same championship platform that the MINI Challenge competes within, provides valuable insight into the behaviour of this audience.

This research therefore reflects the specific audience that sponsors will be reaching during MINI Challenge race weekends and broadcast coverage.

Key findings include:

The majority of fans are aged 35–44, a demographic with strong purchasing power
66% of fans fall into middle or high-income groups
41% of fans actively seek out information about companies that sponsor motorsport teams
49% of fans say they are more likely to choose a sponsor’s product over a competitor’s

Industry research also indicates that motorsport sponsorship delivers strong financial returns.

According to RTR Sports Marketing, motorsport sponsorship generates an average return on investment of $6.20 for every $1 spent.

Together, this data highlights why motorsport remains one of the most effective platforms for brand exposure, consumer engagement and measurable marketing return.

Live Audience Reach

The championship attracts strong attendance at major UK circuits.

400,000 spectators across the season
7 race weekends
20 races

Events take place at some of the UK’s most iconic circuits including:

Silverstone
Brands Hatch
Donington Park
Oulton Park
Snetterton
Croft
Knockhill (Scotland)

This provides nationwide exposure across England and Scotland, allowing partners to engage audiences across multiple regions of the UK motorsport market.

Title Sponsor Benefits

The winning bidder will receive a full title sponsorship package.

Naming Rights

The team will compete as:

BitcoinRacing powered by “Your Brand”

Branding & Visibility

The title partner will receive prominent branding across the team and its assets, including:

Dominant full-car branding
Exclusive helmet logo placement
Prominent branding on race suits
Branding across the team garage and pit area
Branding across team paddock presence
Branding on team merchandise and supporter apparel
Title sponsor mentions in team communications
Potential ITV4 broadcast recognition

This ensures the sponsor receives consistent brand visibility across race weekends, digital content and supporter merchandise.

Exclusive Category Rights

The title sponsor will receive exclusive category rights, ensuring no competing brands from the same sector are promoted by the team.

Race Weekend Access

8 standard tickets for every race weekend
8 hospitality passes
Option for 2 additional hospitality passes at 50% discount

Track & Experience Opportunities

2 private track days
Up to 8 guests per event

These provide opportunities for client entertainment, brand experiences and marketing activations.

Marketing & Content Activation

The partnership includes:

3 events with the race car and driver
Bespoke long-term marketing and content campaigns
Regular strategy meetings with the team
Collaborative brand activations throughout the season

This ensures the partnership becomes far more than simply placing a logo on the car.

Integration With the 50K Challenge

The sponsorship will also integrate with the 50K Challenge, a public campaign documenting the journey to fund a MINI Challenge seat.

The campaign will be renamed:

The 50K Challenge powered by “Your Brand”

Your brand will appear across:

Challenge videos
Social media content
Branded merchandise
Campaign storytelling throughout the season

Digital Reach & Storytelling

The 50K Challenge documents the journey back to the grid through daily content showing the effort required to fund a racing season.

Based on current engagement and audience growth, the campaign is projected to reach approximately 800,000 views by the end of the 2026 season in October.

For partners, this provides a unique opportunity to integrate into a highly authentic proof-of-work story, demonstrating perseverance, transparency and entrepreneurial spirit.

Rather than traditional advertising, sponsors become part of a real narrative that audiences follow throughout the season.

Ecosystem Reach

BitcoinRacing collaborates with a number of respected organisations and voices within the Bitcoin ecosystem.

Current partners and supporters include:

BTCPay Server
GrapheneOS
Green Mining DAO
Ronin21
Halo Dental
Legal & Commercial Solutions
The Once Bitten Podcast (Daniel Prince)
Proladex

Together these organisations represent a combined audience of over 300,000 Bitcoin-focused followers.

As the title sponsor integrates into the BitcoinRacing campaign, their brand will appear alongside these partners within campaign content and collaborations

While reposting of campaign updates by partners remains outside the control of BitcoinRacing, this ecosystem creates the potential for significant additional organic reach within the global Bitcoin community.

Founding Partner Status

The title sponsor will also be recognised as the Founding Partner of BitcoinRacing’s 2026 MINI Challenge campaign.

This recognises the brand that supported the project at a pivotal stage — helping power the journey back to the grid through the 50K Challenge and the 2026 racing season.

As founding partner, the winning brand becomes part of the origin story of the project, integrated into the narrative documenting how the team returned to the championship through determination, community support and proof of work.

Partnership Structure

The scale of certain benefits, hospitality and activations may be adjusted proportionally to align with the final sponsorship value agreed with the title partner.

All final deliverables will be confirmed within the formal sponsorship agreement.

Sponsor Protection & Transparency

To provide reassurance to the winning bidder:

A formal sponsorship contract will be agreed with the successful partner.
BitcoinRacing commits to entering the full 2026 MINI Challenge season (7 race weekends beginning 18 April 2026).

If the team is unable to attend a race weekend due to circumstances within our control, a proportional refund will be issued.

Refund calculation:

Total sponsorship value ÷ 7 race weekends = value per round

If a round is missed, 1/7 of the sponsorship value will be refunded.

Refunds do not apply in cases of force majeure, including:

championship calendar changes
race cancellations
circuit closures
extreme weather
regulatory decisions
events outside the reasonable control of BitcoinRacing

Final Note

Only one partner will secure this position.

The winning bidder will become the official title sponsor of BitcoinRacing for the 2026 MINI Challenge season beginning 18 April 2026.

A rare opportunity to power a national motorsport campaign and become part of the proof-of-work story behind the team’s journey back to the grid..

No Reserve

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